2008

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At Lesti Media I worked as Art Director on various projects in advertising, publishing, web design and e-commerce.

This research based UX example provides enhanced e-commerce shopping experience by giving the shoppers a chance to by expensive products at very cheep prices and guarantees they will buy the product cheeper of anywhere else. Business owners of this e-commerce are able to retain certain amount of money accumulated on user accounts during the bid process and in between life auctions if user wants to keep his money in his account for new auction.

The proposed example encourages customer/buyer to bid with confidence during the shopping process.

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Current example shows:

1) Listed products initial prices are extremely low to attract potential buyers.
2) The auction stars when at least 20 users are interested in same product. 
3) Amount, quantity and frequency of placed bids are not limited. Auction duration time is not limited and can last days.
4) The auction stops when highest bid reaches 90% after at least 5 biddings accepted from from each participant or no more bids placed during last 30 minutes .
5) New bidders allowed to join the running auction at any point of time.
6) Time counters show the time span for a bid. When time runs out, the winner bid is accepted. 
7) Color coded time counter also show the proximity of acceptance of a winning offerer.
8) Clicking on the time counter incorporated to the BID button allows to place new bid and resets time counter. 
9) Each placed bid displays name/nick of the respective auction participant/user
10) While the winner gets the product at discounted price he won, at the end of the auction all participants charged the amount of bids they placed. 
11) The amount the spent is not lost, it is added to the user's account to be used in other auctions to increase user engagement with the shopping process.
12) Another option for the shopper who was not successful in winning an auction, the money accumulated in his account could be used to purchase the product they are interested in like in regular e-commerce shop.

It is crucial to diminish "visual noise" as much as possible in this UI overpacked by different product shapes and colours.  

 

To achieve this goal I proposed Menu-in-Tab control providing user with relevant and useful sorting options helping the bidders to stay focused on their area of interest.

 

For example ”Sort by price" option was rejected following two reasons:

1) All prices during multiple life auctions are constantly updating, the items would change their places on the screen (or even disappear for awhile).
2) The most important to the bidder is to focus on current bid / price and time counter.

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”Add to Watch List" action shows the product in separate view for more efficient bidding.

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KUDOS  |  Tony Bergman,
Marketing Director. Lesti Media LLC